At Veed.me, weâre firm believers in the value of a great corporate video.
Unfortunately, somewhere along the way, corporate videos got a bad rap. Thatâs because oftentimes they are filled with corporate jargon, vague statements, and yawn-inducing music.
We define a corporate video as a public-facing video which focuses on the company, its culture and itspeople as a whole, rather than specific products or services. Sometimes theyâre also referred to as âcorporate culture videosâ or a ârecruiting videos.â
These 8 great examples from different industries and budget points show that corporate videos donât have to be cheesy, boring, or stiff:
Corporate Video Examples
DollarShaveClub.com
Dollar Shave Club has some pretty absurd videos. Absurd in the best way possible. Their corporate video is short and sweet, yet, it packs in an explanation of the company, introduction of the founder, and plenty of humor. Thanks to their viral videos, Dollar Shave Club skyrocketed in growth and popularity and was recently acquired by Unilever, a giant in the life brands category. If this doesnât show the power of video, we donât know what does!
Inside Amazon VideosÂ
Just shy of 100 videos, Amazon has the most robust library of corporate culture videos weâve come across. The videos are broken down by specific roles within the company, taking a deep inside look into the company culture, opportunities for growth, and whatâs involved in the job. Hereâs an example focused on the Executive Assistant roles:
Risual Corporate Video
Since Risual has a âshit tonâ of clients and have âwon every award ever,â you might think they wouldnât need to make any videos. Well, youâd be wrong. Check out their hilarious take on the corporate video.
John St â CatvertisingÂ
Shoutout to our Canadian friends! This is a humorous example of a corporate video from the Toronto advertising agency John St., who used the craze of cat videos in a very clever and funny way to market themselves.
Vidyard â13 HighlightsÂ
Vidyard has a few videos that fall under the âcorporate videoâ umbrella. This one takes a look back on memories from 2013, which was a great year at Vidyard.
Life@AppNexus Revisited (Corporate Video)
AppNexus takes a pretty standard approach to the corporate video, featuring several speakers from different roles in the company. It provides a solid explanation of what the company does and what the culture is like, with an upbeat tone.
So there you have it, 8 great examples of corporate videos. You see, when it comes to creative corporate videos, it doesnât matter what industry your company operates in or what your budget is. We hope these sparked some ideas!
Ready to make your own awesome corporate video? For a detailed guide and 6 more corporate video examples for inspiration, read this:Â How to Make a Corporate Video.
Are there any great corporate videos we missed? Please share your favorites with us in the comments or on Twitter (@veedme).
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