At Veed.me, we’re firm believers in the value of a great corporate video.
Unfortunately, somewhere along the way, corporate videos got a bad rap. That’s because oftentimes they are filled with corporate jargon, vague statements, and yawn-inducing music.
We define a corporate video as a public-facing video which focuses on the company, its culture and itspeople as a whole, rather than specific products or services. Sometimes they’re also referred to as “corporate culture videos” or a “recruiting videos.”
These 8 great examples from different industries and budget points show that corporate videos don’t have to be cheesy, boring, or stiff:
Corporate Video Examples
DollarShaveClub.com
Dollar Shave Club has some pretty absurd videos. Absurd in the best way possible. Their corporate video is short and sweet, yet, it packs in an explanation of the company, introduction of the founder, and plenty of humor. Thanks to their viral videos, Dollar Shave Club skyrocketed in growth and popularity and was recently acquired by Unilever, a giant in the life brands category. If this doesn’t show the power of video, we don’t know what does!
Inside Amazon Videos
Just shy of 100 videos, Amazon has the most robust library of corporate culture videos we’ve come across. The videos are broken down by specific roles within the company, taking a deep inside look into the company culture, opportunities for growth, and what’s involved in the job. Here’s an example focused on the Executive Assistant roles:
Risual Corporate Video
Since Risual has a “shit ton” of clients and have “won every award ever,” you might think they wouldn’t need to make any videos. Well, you’d be wrong. Check out their hilarious take on the corporate video.
John St – Catvertising
Shoutout to our Canadian friends! This is a humorous example of a corporate video from the Toronto advertising agency John St., who used the craze of cat videos in a very clever and funny way to market themselves.
Vidyard ’13 Highlights
Vidyard has a few videos that fall under the “corporate video” umbrella. This one takes a look back on memories from 2013, which was a great year at Vidyard.
Life@AppNexus Revisited (Corporate Video)
AppNexus takes a pretty standard approach to the corporate video, featuring several speakers from different roles in the company. It provides a solid explanation of what the company does and what the culture is like, with an upbeat tone.
So there you have it, 8 great examples of corporate videos. You see, when it comes to creative corporate videos, it doesn’t matter what industry your company operates in or what your budget is. We hope these sparked some ideas!
Ready to make your own awesome corporate video? For a detailed guide and 6 more corporate video examples for inspiration, read this: How to Make a Corporate Video.
Are there any great corporate videos we missed? Please share your favorites with us in the comments or on Twitter (@veedme).
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