Veedme
  • Veed.me Blog
  • For Marketers
    • Video Marketing
    • Video Production
  • For Freelancers
    • Knowledge Base
    • Freelance Videographer
  • Resources
    • Video Inspiration
  • News
  • Case Studies
Veedme
  • Veed.me Blog
  • For Marketers
    • Video Marketing
    • Video Production
  • For Freelancers
    • Knowledge Base
    • Freelance Videographer
  • Resources
    • Video Inspiration
  • News
  • Case Studies
  • Video Marketing
  • Video Production

Introducing Pinterest Native Video Ads

  • Posted on January 3, 2019January 3, 2019
  • 2 minute read
  • 5.7K views
  • Adam Winograd
pinterest video ads
Total
1
Shares
0
0
1
0
0

Let’s talk about Pinterest for a minute.

Pinterest was launched in 2010 and quickly filled a unique niche in the social landscape, catering to the need for visual, educational, and inspirational content. Today, with over 100 million active users and new features such as integrated “buy” buttons, Pinterest is the most visual social network of all, with intentful users who browse and buy across all verticals.

Yet, this giant is often overlooked by marketers planning out their social strategy. And that’s a shame, because when used smartly and consistently, Pinterest can bring in amazing SEO benefits and connect with potential customers in valuable and unobtrusive ways.

This week there’s been an exciting development: Pinterest launched promoted video ads, allowing brands to leverage existing creative work to reach consumers in new ways.

Better Late than Never?

YouTube is the first and biggest proponent of video ads. Native Facebook video ads came next. Instagram launched sponsored posts, starting with images but quickly progressing to video ads. Twitter video ads followed soon after.  And most recently, LinkedIn also joined the video revolution, with the introduction of 30-second videos from LinkedIn Influencers.

Pinterest only joined the party this week, introducing promoted video ads starting with the U.S. and U.K.

Other recent changes to the platform are all geared towards making video discovery easier, for example, the launch of a native video player.

How Does it Work?

Videos can be any length, but since people are on Pinterest to learn and discover, they are more likely to watch longer pieces of video content than on other networks.

Pinterest doesn’t put a length restriction on videos, and they also don’t have other restrictions such as size and orientation, and topic. The videos autoplay in the feed by using Cinema Loops, which show the key frames of the full video. If you’re interested, you can see the ad with sound enabled. Something that’s really cool is that the site also allows advertisers to show related pins.

Ready to Try Pinterest Promoted Video Ads or Native Video Player?

At Veed.me, we recently revisited our Pinterest presence by taking advantage of the native video player to share collections of video marketing campaigns we love, as a source of inspiration to marketers.

Before you jump in with your a promoted video ad, we suggest that you first focus on building a catalogue of helpful pins. Only when you feel that your Pinterest account provides value, it’s a good time to test out a promoted video ad.

You don’t need to start out with a custom video — there are numerous ways to tailor your existing video content to fit your needs. Check out these articles for more tips:

  • How To Tailor Your Video Content for Each Social Media Platform

What are your thoughts on the launch of promoted video ads on Pinterest? Let us know in the comments below.

Total
1
Shares
Share 0
Tweet 0
Pin it 1
Share 0
Share 0
Share 0
Adam Winograd
Adam Winograd

Customer Success and Insights at Fiverr. Adam is responsible for managing Fiverr PRO sellers, particularly in the Video + Animation category, as well as uncovering customer and product insights across the Org.

Previous Article
app store video
  • Knowledge Base
  • Video Marketing

App Store Preview Video: The Ultimate Guide

  • Posted on January 2, 2019January 2, 2019
  • Adam Winograd
View Post
Next Article
testimonial videos
  • Knowledge Base
  • Video Marketing
  • Video Production

Guide to Testimonial Videos

  • Posted on January 3, 2019January 3, 2019
  • Yoav Hornung
View Post

Subscribe

Subscribe now to our newsletter

You May Also Like
testimonial videos
View Post
  • Knowledge Base
  • Video Marketing
  • Video Production

Guide to Testimonial Videos

  • Posted on January 3, 2019January 3, 2019
  • Yoav Hornung
app store video
View Post
  • Knowledge Base
  • Video Marketing

App Store Preview Video: The Ultimate Guide

  • Posted on January 2, 2019January 2, 2019
  • Adam Winograd
corporate video
View Post
  • Knowledge Base
  • Video Production

Frames on a Paper- Importance of a Video Storyboard

  • Posted on January 2, 2019January 2, 2019
  • Adam Winograd
social media marketing
View Post
  • Video Marketing

5 Tips for Brands to Promote Themselves With Social Media Video

  • Posted on January 2, 2019January 2, 2019
  • Yoav Hornung
video brief
View Post
  • Video Marketing
  • Video Production

How to Write a Video Brief

  • Posted on January 2, 2019January 2, 2019
  • Yoav Hornung
creating music for your video
View Post
  • Video Production

5 steps to creating great music for your video

  • Posted on January 2, 2019January 2, 2019
  • Yoav Hornung
Consumer video Documentaries
View Post
  • Video Marketing
  • Video Production

Consumer Documentaries: What are they and why should you create them?

  • Posted on January 2, 2019January 2, 2019
  • Adam Winograd
dasilva boards case study
View Post
  • Case Studies
  • Video Marketing

DaSilva Boards – Case Study

  • Posted on December 31, 2018December 31, 2018
  • Adam Winograd

Subscribe

Subscribe now to our newsletter

Veedme
  • About us
  • Contact
  • Privacy Policy
  • Terms of Service
  • Write for us
Featured Posts
  • free stock video sources
    14 Fantastically Free Sources For Stock Video Footage [Updated 2019]
    • 3 minute read
    • 152.4K views
  • coverr background
    5 Websites With Amazing Background Videos
    • 3 minute read
    • 91.1K views
  • codecycle logo animation
    39 Animated Logos That Will Energize Your Clients
    • 4 minute read
    • 36.3K views
  • actor video casting
    How much does it cost to hire an actor?
    • 2 minute read
    • 35.3K views
Recent Posts
  • fiverr gif astronaut
    Introducing our Newest Category: Animated GIFs
    • 1 minute read
    • 10K views
  • Productive
    4 Tools to Make You a More Productive Video Producer
    • 4 minute read
    • 10.3K views
  • explainer video examples
    10 Explainer Video Examples to Inspire Your Next Production (2019)
    • 6 minute read
    • 13.2K views
  • whiteboard animation video
    Get Inspired For Your Next Whiteboard Animation Video
    • 6 minute read
    • 28.2K views
Social Links
Facebook
Twitter
Instagram
Pinterest
YouTube
Vimeo
LinkedIn
Medium

Input your search keywords and press Enter.