Regardless of industry, size, and whether your company caters to the B2B or B2C market, April Fools’ Day presents a huge marketing opportunity to not only have some fun and delight your customers with a cheeky prank, but also to garner free press and virality if you have a really excellent execution of your idea.
April Fools’ Day pranks and jokes can range from promoting fake products and services to changing your website, and anything in between. Almost anything goes for April Fool’s Day, from cheesy to vulgar to ironic! We might be a little biased here, but we think that a video is definitely the way to have the most fun on this special day.
To provide some inspiration as you plan your next video prank, we put together a handy list of our favorite April Fool’s Day videos from last year:
ReUndies: The World’s First Recyclable Underwear Program
MeUndies consistently makes excellent use of video to showcase how they are revolutionizing the underwear industry. They took their mission even further with ‘ReUndies’, the world’s first recyclable underwear program. Friends who share underwear together stay together!
Introducing Playdating: Hinge for Toddlers
97% of the people between the ages of 2-5 are single! ???? Hinge grabbed this huge market opportunity to introduce a new app for toddlers to find playdates. Check out their hilarious April Fools’ Day video.
WeWee: Beautiful Bathrooms When and Where You Need Them.
The bathroom industry needed disrupting and WeWork came up with a brilliant concept: ‘WeWee’, a bathroom membership program. Their April Fools’ Day video explained how WeWee merges technology and custodial arts, which is completely new and innovative.
GIFt Delivery Service
What if you could share GIFS in REAL LIFE!? Seems impossible? Giphy proved otherwise with their April Fools’ Day video!
Virgin Australia Launches Dedicated Airport Lounge for Pets
Virgin Australia used video to introduce their dedicated new lounge for pets featuring a world-first ‘Premium Paw Door Entry’. They explain that lounge will be available to four legged members of their Velocity Frequent Flyer program and show many satisfied ‘customers’.
Introducing PlayStation Flow
Sony’s ‘PlayStation Flow’ is truly a watershed moment in wearable technology. This brilliant new innovation will allow everyone to immerse themselves into underwater gameplay. Check out their video to learn more.
Selfie Shoes by Miz Mooz
Miz Mooz used video to introduce their newest creation: ‘Selfie Shoes’. Just insert your phone into the port at the front of either your right or left shoe, raise it to the perfect angle and click the internal button with a tap of your toe to take the photo. The best part? Both hands are now free to be in the photo!
Google Panda Product Launch 2015
Google Japan used video to launch ‘Panda,’ an adorable voice-enabled search product. Now, search is not only functional, but extremely cute.
Scratch And Sniff Prints, by CanvasPop
CanvasPop released something very special on April Fools’ Day: ‘scratch-and-sniff prints’. Their video explains that it was time to bring something new to their product line of beautiful canvases: beautiful smelling canvases! For obvious reasons, delivery times will take a bit longer, but it’s worth it.
Veed.me-X – Brand videos with a Happy Ending
The best ads reach out and touch the viewer. Our ads, get the viewers to touch themselves.
As you can see from the video examples above, April Fools’ Day presents a huge marketing opportunity for any type of company. It’s also an opportunity to have some fun and to show the playful side of your business to your customers. And if you execute your concept really well, your April Fools’ Day prank video has the potential to go viral and generate some great press for your company.
We hope that these April Fools’ Day Videos gave you some inspiration. We’re here to answer any questions when it comes to producing a humorous video and have a network of talented videographers on standby, ready to make it happen. Now go out there and be funny, cool and witty! We can’t wait to see what you come up with.
