As 2015 comes to a close and everyone puts together their top 10 lists (movies, books, TV shows, apps), we thought we’d join in on the action and pull together some of our favorite online marketing videos from 2015.
As usual, humorous online videos are often some of the most memorable and effective, but we also saw some great high tech, straightforward promotional videos and even emotional ones this year as well. One thing that’s for sure is that we’ve come a long way away from the typical bland and vanilla “explainer video.”
Do you have any favorites we missed? Let us know in the comments.
9 Online Marketing Videos from 2015
Poo-Pourri- “Imagine Where You Can Go”
Poo-Pourri is no newcomer to the world of viral video, has launched quite a few hilarious videos featuring their foul-mouthed ginger British spokeswoman, but this year they’ve really outdone themselves with a high-production value music video.
Best part: the creative on-screen subtitles at the bottom, to make sure you don’t miss any of the clever lyrics. Bonus points for incorporating emoji, and the smart
A flat out awesome example of near perfection in the Kickstarter format. Features an authentic founder testimonial, amazing product development
Stereodose- Drug Inspired Music
The dry, wry laid-back tone and humor for this “
June Intelligent Oven
A short, simple, direct product video that just makes you want to go immediately buy the product. No gimmicks, just tight copywriting and visuals that focus directly on the coolest features and product benefits. I need it! Coolest moment: the ability to Instagram
Mika Wants Squash In The Olympics
This one tugs at the heart strings. It’s focused on Mika Bardin, a
The Grid, AI Websites That Build Themselves
Atmospheric string music, spare and sleek animations and great looking screenshots are able to give a “revolutionary” and dramatic feel to this complex product explained in a simple elegant way. You can’t help but say “Woah.”
Sorry for two examples of excrement-themed videos in one list, but this one was too hilarious to not include. Despite the bizarre, quirky sense of humor and visuals, this video still manages to clearly explain the problem and the need for the product. While it goes on a bit long, the jokes just keep on coming and it gets an A+ for copywriting.
Celery- Don’t Be a Pitch
This one wins major points for poking holes in the whole idea of “marketing itself,” by making fun of the market-y voice, tone and vocabulary common to so much promotional material these days.
While not possible to embed here,
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