Remember a few years ago when Avatar was released and everyone jumped aboard the 3D bandwagon? Unfortunately, this “me too” mentality resulted in a lot of subpar movies that just wanted the label of 3D.
Likewise, in the real estate market, many firms are now hopping aboard the “3D Property Tour” bandwagon in order to say they are offering the latest and greatest. And while a few companies are doing 3D technology very well (Matterport), a lot of these tours are grainy, cold, clunky, expensive and downright just not good.
Fortunately, there’s already a tried and true medium for showcasing your properties in the best light possible: video.
5 reasons why video beats 3D property tours every time
If you are like me, your home is constantly filled with music, so why depict it as a place of dead and eerie silence, instead of a lively and inviting place? Adding in the right background music to a video can create the right mood and portray a certain lifestyle that you’re looking to attract in a potential buyer.
Voiceover/ Realtor Walkthrough
With video, you can provide the personal feeling of an in-person tour with the right voice-over narration that strategically highlights the best features of the property. Your more daring agents can even give on-camera guided tours/interviews of the apartment in order to showcase their personality and expertise.
Navigating 3D models of apartments is often a time consuming and frustrating process that can feel like you’re playing a game of Red Light, Green Light with your child, moving in a choppy and linear motion. Click one button and you are suddenly looking at an arm of a chair. With video, the apartment is presented in a fluid, all-encompassing, and most importantly hands free way. And with a typical duration of 2-3 minutes, it won’t exhaust the viewers’ attention span and patience.
Aerial + Neighborhood Footage
With a 3D property tour, you’re limited to showing the actual interior of the home. With a concise video, you can highlight the home as well as provide dramatic exterior shots using drones, or add in sections on the local neighborhood amenities and scene.
Producing a real estate video is often more cost-efficient than using the newest 3D tour technology. Buying the newest 3D camera technology can run you somewhere around $5000 plus monthly software subscription costs. Even hiring a production company to produce a high quality 3D tour can run you into the thousands of dollars for properties with large square footage.