Veedme
  • Veed.me Blog
  • For Marketers
    • Video Marketing
    • Video Production
  • For Freelancers
    • Knowledge Base
    • Freelance Videographer
  • Resources
    • Video Inspiration
  • News
  • Case Studies
Veedme
  • Veed.me Blog
  • For Marketers
    • Video Marketing
    • Video Production
  • For Freelancers
    • Knowledge Base
    • Freelance Videographer
  • Resources
    • Video Inspiration
  • News
  • Case Studies
  • Video Marketing
  • Video Production

Consumer Documentaries: What are they and why should you create them?

  • Posted on January 2, 2019January 2, 2019
  • 3 minute read
  • 6.8K views
  • Adam Winograd
Consumer video Documentaries
Total
0
Shares
0
0
0
0
0

In a past life as a branding and strategy consultant for Fortune 500 companies, I saw firsthand how even at huge, supposedly consumer-centric B2C corporations, there is often a yawning chasm between how company executives think of themselves and their products or services, and how their customers actually perceive the company–and more importantly, how they live their lives and imagine their futures.

Even at companies with large marketing research budgets at their disposal, there remains an overreliance on quantitative data: customer surveys, website analytics, sales reports– and a glaring lack of focus on real people.

Of course, there are a multitude of weapons companies and agencies DO currently deploy to understand their consumers. Focus groups have been around for decades, and while still of some value, have their obvious limits and pitfalls. Private online communities and excellent “community management” of brand followers and fans can also yield rich insights over time. Other emerging techniques involving neuroscience are pushing the boundaries of market research.

So while the focus group is not dead and quantitative data will of course always be a lynchpin behind any company’s strategic decisions, here at Veed.me we’ve seen an interesting niche emerge from cutting edge companies that are looking to understand their consumers at a more empathic, holistic and “visual level.”

We’ve seen an interesting niche emerge from cutting edge companies that are looking to understand their consumers at a more empathic, holistic and “visual level.”

So, what exactly are consumer documentaries?

We’ve termed these projects consumer documentaries, and simply put, they are videos which bring to life a company’s customers in an emotionally and visually compelling way.

With video now being the predominant mode of sharing and communication, it’s no wonder that large brands are also harnessing the power of video internally to help their employees understand their consumers and innovate on their products and services.

The truth is that while you can show executives and employees hundreds of Powerpoint slides or reams of data, when they hear and see a customer’s journey and feel an emotional connection, the motivation for change becomes that much more real and visceral.

From “day in the life” videos following how aspiring middle-class consumers use technology in emerging markets, to a total immersion into how upper-class Tween girls in the US approach dating and growing up, we’ve seen how this format can bring to life rich human stories and insights that help push forward change in an organization.

Footage from consumer documentaries done for Google in emerging markets:

As we see it, some of the distinct advantages of the consumer documentary are:

Cinematic Quality: As all our customer documentaries are made by professional videographers, the quality of the footage and final product is light years ahead of the typical focus group filmed with a static camera, or a respondent submitting a video diary with webcam. The video content in a consumer documentary is often beautiful and breathtaking to watch.

Multi-Location Shooting: Companies often need to understand consumers in many divergent markets. Veed.me’s vast database of videographers around the world allows corporate marketers to get videos from multiple geographies at the same time, even in difficult or dangerous places.

Time & Cost Saving: As many of our videographers are already skilled documentary filmmakers, you can trust that they will be able to source and create compelling human stories, letting you step back from micro-managing the process. We’ve also heard from clients that consumer documentary videos have replaced months of excessive focus groups, and cut down on traveling and translation expenses.

Digestible & Engaging: With attention span at a premium, short-form video content is one of the most powerful and engaging way to deliver insights across an organization. Rather than reading through 100-page PowerPoint research decks or endless quant survey results, a short, impactful video can help move the needle on business decisions more quickly.

Who are “consumer documentaries” for?

We’ve seen interest from many different types of stakeholders such as:

  • Product Marketing Managers at large corporations
  • Internal Market Research/ Insights Managers at large corporates
  • UX/UI Consultants
  • Independent Consulting & Strategy firms
  • Planners and Strategists at ad agencies

Summing Up:

We believe that consumer documentaries are an extremely powerful and compelling tool to help illuminate the needs, wants, desires and dreams of your consumers across large organizations and bureaucracies.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Share 0
Share 0
Share 0
Adam Winograd
Adam Winograd

Customer Success and Insights at Fiverr. Adam is responsible for managing Fiverr PRO sellers, particularly in the Video + Animation category, as well as uncovering customer and product insights across the Org.

Previous Article
vodio case study
  • Case Studies

Vodio Case Study – the Power of Humorous Videos

  • Posted on December 31, 2018December 31, 2018
  • Adam Winograd
View Post
Next Article
creating music for your video
  • Video Production

5 steps to creating great music for your video

  • Posted on January 2, 2019January 2, 2019
  • Yoav Hornung
View Post

Subscribe

Subscribe now to our newsletter

You May Also Like
testimonial videos
View Post
  • Knowledge Base
  • Video Marketing
  • Video Production

Guide to Testimonial Videos

  • Posted on January 3, 2019January 3, 2019
  • Yoav Hornung
pinterest video ads
View Post
  • Video Marketing
  • Video Production

Introducing Pinterest Native Video Ads

  • Posted on January 3, 2019January 3, 2019
  • Adam Winograd
app store video
View Post
  • Knowledge Base
  • Video Marketing

App Store Preview Video: The Ultimate Guide

  • Posted on January 2, 2019January 2, 2019
  • Adam Winograd
corporate video
View Post
  • Knowledge Base
  • Video Production

Frames on a Paper- Importance of a Video Storyboard

  • Posted on January 2, 2019January 2, 2019
  • Adam Winograd
social media marketing
View Post
  • Video Marketing

5 Tips for Brands to Promote Themselves With Social Media Video

  • Posted on January 2, 2019January 2, 2019
  • Yoav Hornung
video brief
View Post
  • Video Marketing
  • Video Production

How to Write a Video Brief

  • Posted on January 2, 2019January 2, 2019
  • Yoav Hornung
creating music for your video
View Post
  • Video Production

5 steps to creating great music for your video

  • Posted on January 2, 2019January 2, 2019
  • Yoav Hornung
dasilva boards case study
View Post
  • Case Studies
  • Video Marketing

DaSilva Boards – Case Study

  • Posted on December 31, 2018December 31, 2018
  • Adam Winograd

Subscribe

Subscribe now to our newsletter

Veedme
  • About us
  • Contact
  • Privacy Policy
  • Terms of Service
  • Write for us
Featured Posts
  • free stock video sources
    14 Fantastically Free Sources For Stock Video Footage [Updated 2019]
    • 3 minute read
    • 151.1K views
  • coverr background
    5 Websites With Amazing Background Videos
    • 3 minute read
    • 90.6K views
  • codecycle logo animation
    39 Animated Logos That Will Energize Your Clients
    • 4 minute read
    • 35.1K views
  • actor video casting
    How much does it cost to hire an actor?
    • 2 minute read
    • 34.6K views
Recent Posts
  • fiverr gif astronaut
    Introducing our Newest Category: Animated GIFs
    • 1 minute read
    • 9.8K views
  • Productive
    4 Tools to Make You a More Productive Video Producer
    • 4 minute read
    • 10.2K views
  • explainer video examples
    10 Explainer Video Examples to Inspire Your Next Production (2019)
    • 6 minute read
    • 12.9K views
  • whiteboard animation video
    Get Inspired For Your Next Whiteboard Animation Video
    • 6 minute read
    • 27.9K views
Social Links
Facebook
Twitter
Instagram
Pinterest
YouTube
Vimeo
LinkedIn
Medium

Input your search keywords and press Enter.