Hiring a professional filmmaker to create a high-quality real estate video is one of the best things you can do to market your property. According to a Social Ad Effectiveness study, enjoyment of video ads increase purchase intent by 97%. Making a few preparations and adjustments before the shoot can ensure that your home looks great on the screen and to potential buyers.
5 Tips to prepare for a real estate video shoot
Prepare with pictures
Your filmmaker knows how to create a beautiful real estate video, but preparing them with property images beforehand can be a huge help. This way, the filmmaker can begin to understand the property and layout before the shoot. The filmmaker can now arrive on the day of the shoot with some ideas in mind and all of the proper equipment.
Cleanliness is key
While we would normally encourage shoving everything under the bed as the best cleaning method, a proper/professional cleaning before your film shoot is crucial. In particular, make sure that the carpets are vacuumed or steam-cleaned, the windows are washed to remove any smudges or fingerprints, and all hard surfaces are dusted and polished. And remove as much clutter and personal possessions as you can from the rooms.
Optimal Lighting
To ensure that your videographer can take high quality shots, make sure that your home has sufficient lighting. Arrange the shoot with your videographer during times of the day when your property receives the best natural light from outside. If natural light is not a great option, communicate with your videographer and they may be able to bring lighting equipment along with them.
Get ready for your close up
Making an appearance in your real estate video allows you to talk about the property in your own words and create a more personal vibe. If you choose to do this, come dressed and ready on the day of the shoot. It’s also a good idea to ask the filmmaker for any specific recommendations on colors and attire.
Don’t forget to schedule
Including your building/neighborhood’s amenities (like pool, gym, lobby, public areas, etc) in your video can greatly enhance appeal.. Make sure to schedule and get approval from the landlord/building manager to access all of these locations on the day of the shoot.
A few simple preparations can make a big difference in the quality and outcome of your real estate video. So, if you don’t want your house to look like it came out of an episode of Hoarders, find the perfect filmmaker and follow these tips to showcase your property in the best way possible.
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