You know you need a video for your business. And you probably have a million and one ideas in your head for what it could be. As well as key information you want to include, styles you’re going for, and people in your ear telling you what your video should or shouldn’t be. It’s not easy…we know.
Submitting a complete, robust creative video brief is one of the most important things you can do to ensure that you’ll end up with the right videographer, and ultimately, with the best video for your business.
Here are the essential ingredients you’ll need for submitting a good brief:
Table of Contents
A picture
A logo or picture that represents your company will draw much more attention than a project that doesn’t have one.
A company description
Giving the URL to your company as well as a 1-2 sentence description of what you do will help our videographers understand exactly what your product or service is.
Adding a picture and company description helps a lot!
What You Need
This is perhaps the most important section to complete FULLY and CLEARLY. This is where you should write a few sentences or paragraphs about the video you need in your own words. it’s helpful to at least give the following information:
- The main message you want your video to convey, and the main objective for producing the video.
- How and where you plan to use the video: (On your website? For social media campaigns? For a specific event or conference?)
- Other relevant information and context: Oftentimes, there are key facts and info that filmmakers need to be made aware of that are not captured in our Wizard. Do you have pre-existing footage already? Do you need to film in multiple locations? Things the video absolutely must include? Style and feeling it should convey? Think about all the key info and context a videographer might need to make an informed pitch.
A robust project description is ESSENTIAL for getting good pitches!
References
This is another important one. Providing references to other videos you like in terms of quality, content and style is one of the best ways to help our filmmakers understand what you want. You can easily upload links straight from YouTube to your brief. Underneath the link you can add a few words explaining what you like about the video.
Sharing references to videos you like helps filmmakers understand what kind of video you’re going for.
Writing a good creative brief requires a bit of upfront work, but it only makes sense that the clearer and more robust your brief is, the higher quality the pitches you’ll receive from our videographers. Knowledge is power! Give our talented Veed.me creators the power they need to get you an awesome video for your business.
